The Knowledge

My professional side responds to more than 15 years of experience in Design, Branding and Marketing applied to small and medium-sized companies. I have worked for large and global companies that gave me the intelligence to support and lead entrepreneurs.

In this section you will find

Academiae

Brand Philosophy: The Formula

A true brand philosophy distills core beliefs into a timeless narrative, guiding purpose, inspiring authenticity, and shaping future endeavors.

What is Business Identity?

Business Identity is the disciplined manifestation of a brand's essence, coordinating visual, communicative, and behavioral elements to forge a coherent, impactful presence.

Design’s Valuable Influence

When you get your hands dirty to do something, you're not designing; when you plan how to get your hands dirty, you are!

El Concepto de Branding

Creo mucho en la atracción y para mí, la mejor estrategia de marketing es el branding. Construye valor y tendrás adeptos, sólo vende y tendrás compradores.

The Marketing Concept

What is behind exchanging goods? Not only money but also moments and feelings. There lives the concept of Marketing.

The Branding Concept

Beyond logos and fleeting campaigns, branding sculpts corporate culture and fosters deep, intangible connections, transforming businesses into enduring entities.

Estrategias de Negociación

...no es una lucha contra el cliente mas bien hay que guiarlo y conducirlo por el camino que queremos que siga...

Las Creatividades

¿Hay niveles de creatividad? Sí y copiar es el primero...

El Concepto de Marketing

¿Qué hay detrás de intercambiar bienes? No sólo dinero, sino también momentos y sentimientos. Ahí vive el concepto de Marketing

My Stats

Hours as Designer
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Hours as a Teacher
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Hours as a Brand Manager
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Hours as Marketing Strategist
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Hours as CMO
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Semminars/Conferences Given
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Attended Conferences
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Small Businesses Consultings
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Professional Recognitions
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