Being Small, Looking Big
Even the smallest businesses can wield significant market impact, strategically projecting grandeur to outmaneuver larger competitors.
Victimization as a Selling Strategic Tool
Victimization, when weaponized, transmutes authentic suffering into a calculated gambit for ideological, commercial, or political conquest.
Communication Technologies for Small Businesses
For small businesses, strategic communication, blending digital efficiency with authentic local engagement, transforms limitations into resonant opportunities.
Why to Work with Creative People
True innovation demands empowering sharp, driven minds to take calculated risks and publicly championing them even when audacious leaps fall short.
Knowing Everything Can Ruin Everything
The conceit of omniscient ownership often stifles true business development, turning potential teams into redundant appendages.
Old-Fashioned Branding
True branding transcends fleeting digital trends, demanding deep research, strategic foresight, and sustained investment—a long game no AI can solely master.
What’s Innovation?
Innovation is more like a book than a smartphone.
Qué es la Innovación?
La innovación se ve más como un libro que como un smartphone…
Posicionamiento
Tiendo a pensar que el estudio del posicionamiento muchas veces queda rezagado por cuestiones culturales mas que por razones de negocios.
La Controversia
La controversia considera poner a prueba las ideologías, remover la conciencia y empujar el establishment hasta un punto de inflexión.
