Why to Work with Creative People
True innovation demands empowering sharp, driven minds to take calculated risks and publicly championing them even when audacious leaps fall short.
Knowing Everything Can Ruin Everything
The conceit of omniscient ownership often stifles true business development, turning potential teams into redundant appendages.
Old-Fashioned Branding
True branding transcends fleeting digital trends, demanding deep research, strategic foresight, and sustained investment—a long game no AI can solely master.
What is Business Identity?
Business Identity is the disciplined manifestation of a brand’s essence, coordinating visual, communicative, and behavioral elements to forge a coherent, impactful presence.
What’s Innovation?
Innovation is more like a book than a smartphone.
Design’s Valuable Influence
When you get your hands dirty to do something, you’re not designing; when you plan how to get your hands dirty, you are!
The Marketing Concept
What is behind exchanging goods? Not only money but also moments and feelings. There lives the concept of Marketing.
The Branding Concept
Beyond logos and fleeting campaigns, branding sculpts corporate culture and fosters deep, intangible connections, transforming businesses into enduring entities.
