Identity

This section helps me and my collaborators use my logo for various visual communication materials. It establishes standards and guidelines for consistency my personal identity. It doesn’t dictate design decisions but assists in creating materials, knowing that my logo is the foundation of my visual language.

Aesthetic Line

Jorge Luis Valverde-Bartlett Brand is a sophisticated, vintage-inspired brand that seamlessly blends the intricate elegance of Art Nouveau, the nostalgia of retro design, and the bold simplicity of a black-and-white color scheme. This aesthetic pays homage to the ornate beauty and detailed craftsmanship of the late 19th and early 20th centuries, capturing a timeless allure with a modern twist. The brand celebrates artistry, refinement, and the subtle drama of monochrome, appealing to individuals who appreciate classic elegance and artisanal detail.

Key Elements

Ornate Illustrations
Flourishes
Black and White Palette
Retro Elements

Photography Style

Creative Personal Photo (color)

The VIS brand would embrace a rich, dreamlike aesthetic emphasizing fluid, organic shapes and natural beauty for the color photography style. This technique uses grainy textures and muted colors with a slight sepia or vintage wash to evoke a sense of nostalgia and artistry. Lighting would be diffused, giving subjects a gentle, ethereal glow reminiscent of old paintings. This style is ideal for creative campaigns, advertisements, or digital content where the goal is to evoke emotion and artistic appeal.

Creative Scenes Photo (black and white)

My brand would adopt a more natural, documentary-style approach, highlighting the simplicity and beauty of raw textures, shadows, and shapes. This style emphasizes the drama and elegance of high-contrast lighting, using natural or minimalistic studio light sources to create depth and texture. The monochrome palette highlights the craftsmanship of details, from the intricate designs on a product to the organic lines in a person’s expression. This style is perfect for showcasing activities, environmental portraits, or brand storytelling, conveying authenticity and heritage in a refined and understated way.

Curated Personal Gallery

Curated Creative Gallery

Stationery

My stationery is simple and powerful, clearly explaining who I am. The visual system conveys a sense of order and formality, balancing typography, photos, and ornaments. Each graphic piece was carefully considered, with each element harmoniously contributing to the overall scheme.

Music Composition

As a composer, my work is deeply rooted in personal and cultural expression. I focus on creating music that tells stories, evokes emotions, and honors traditions. My compositions span a variety of styles, from nationalistic pieces like the Ecuadorian Pasillos to contemporary works that push the boundaries of traditional forms. I also contribute to musical blogs and research publications, exploring the intersections of culture, history, and music theory.

  • Custom Music Composition
  • Score Writing for Performances and Recordings
  • Music Arrangements
  • Music Consultation and Research

Teacher & Mentor

As a passionate educator and mentor, I guide young designers, entrepreneurs, and business people to unlock technical skills and the mindset needed to succeed in a dynamic and competitive environment. Whether in workshops, classrooms, or one-on-one mentorships, I focus on instilling creativity, innovation, and strategic thinking over topics like design, branding, entrepreneurship, and design thinking, with a focus on real-world applications and sustainable impact.

  • Design and Branding Workshops
  • Mentorship Programs for Entrepreneurs and Designers
  • Guest Speaking at Conferences and Events
  • Creative Problem-Solving and Innovation Coaching
  • Design Thinking and Applied Technology Training

Branding

I specialize in building brand identities that capture the essence of your mission, values, and culture. Through strategic research and creative design, I craft business visual languages with a strategy that connects and positions your idea in the correct audience space. 

  • Corporate Identity Design
  • Brand Strategy and Positioning
  • Brand Guidelines Creation
  • Business Model and Branding Alignment
  • Cultural Branding for Market Relevance

Design

As a graphic designer, I translate ideas into powerful visual experiences that communicate effectively and engage audiences. My designs maintain a consistent and impactful message from print to digital media. With an eye for detail and a deep understanding of design principles, I craft functional visual storytelling that enhances your presence across various platforms.

  • Print & Digital Design
  • Packaging and Label Design
  • Marketing Collaterals
  • Editorial Design
  • Website and Interface Design

Business Development

With a deep understanding of design and business, I offer design-focused business development consulting that helps identify opportunities, improve brand perception, and implement technology that drives engagement, customer loyalty, and profitability. I work with businesses to align their brand strategy with their business goals, ensuring design becomes a strategic asset.

  • Creative Thinking
  • Business Image Consulting
  • Brand Audits and Identity Assessments
  • Development of Marketing and Communication Strategies
  • Product and Service Design Strategy
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