Redefiniendo la Competencia
La competencia no es simplemente un sustantivo; es un verbo—una acción estratégica y deliberada para proporcionar un valor superior y diferenciarse de los rivales.
Differentiating Sales and Marketing
Often conflated, sales and marketing are distinct yet interdependent disciplines; one cultivates desire and context, the other, direct exchange and revenue realization.
Brand Intangibles: The invisible structure.
Beyond physical attributes, brand intangibles forge deep connections, transcending products to build enduring equity through evocative imagery, heritage, and emotion.
Defining Graphic Design Through Time
Graphic Design, a discipline born from ancient marks, persistently redefines itself, traversing technological shifts and societal demands to shape our visual reality.
Brand Philosophy: The Formula
A true brand philosophy distills core beliefs into a timeless narrative, guiding purpose, inspiring authenticity, and shaping future endeavors.
What is Business Identity?
Business Identity is the disciplined manifestation of a brand’s essence, coordinating visual, communicative, and behavioral elements to forge a coherent, impactful presence.
Design’s Valuable Influence
When you get your hands dirty to do something, you’re not designing; when you plan how to get your hands dirty, you are!
El Concepto de Branding
Creo mucho en la atracción y para mí, la mejor estrategia de marketing es el branding. Construye valor y tendrás adeptos, sólo vende y tendrás compradores.
The Marketing Concept
What is behind exchanging goods? Not only money but also moments and feelings. There lives the concept of Marketing.
The Branding Concept
Beyond logos and fleeting campaigns, branding sculpts corporate culture and fosters deep, intangible connections, transforming businesses into enduring entities.